Bolstering customer fidelity

1. How do you promote a start up?
2. In what way can loyalty and rewards programs bolster customer fidelity and retention?
3. Have you implemented rewards credit cards, reward points, etc. in your marketing programs?

http://journals.ama.org/doi/abs/10.1509/jmkr.41.3.281.35986
http://en.wikipedia.org/wiki/Loyalty_program
http://www.loyal2.com/?How
http://berkeleypayment.com/blog/five-highly-effective-customer-retention-strategies

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