Quel est punchline en français?

Quel est l’équivalent en français de punch-line: (a) phrase clef? (b) mot de la fin? (c) chute (d) tous les trois?
http://dictionnaire.reverso.net/anglais-francais/punch%20line

http://www.amazon.fr/Harraps-slang-Dictionnaire-anglais-am%C3%A9ricain/dp/281870197X

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